12-Month Investor Awareness Campaign
12-Month Investor Awareness Campaign
As Canada's largest marketing agency for public markets, we have one goal — we connect companies with retail investors through compelling stories that ignite, inspire, and lead to action.
The landscape of traditional investor marketing and investor behaviour has changed. We live in a digital era with investors increasingly relying on social media and digital platforms to inform their decisions.
That's where Market One can help. Developing Canada's first push-model of investor marketing, we take your story directly to millions of potential investors using targeted algorithms, proprietary digital marketing techniques, and top-tier financial platform placements, all tied together with compelling storytelling. Once we have created an initial buzz, we then generate quality investor leads and work with you to convert them into new shareholders.
Market One creates and distributes investor-facing content — video, editorial and paid distribution — for public companies whose stories deserve a wider audience. This proposal sets out a twelve-month programme for Super Copper Corp., built around the placements and lead-generation work detailed in the schedule that follows.
We hope you consider our proposal and look forward to working with you.
Super Copper is a resource issuer with a story that rewards visibility. Over twelve months this campaign pairs broadcast and editorial awareness with paid distribution and lead generation — one sequenced programme built to reach investors who follow the resource sector.
Broadcast and editorial placements that let Super Copper explain its own story in its own words, in formats resource investors already trust.
Custom distribution and Street Sheet reach that carry each placement well past its original audience, so a single piece of coverage keeps working for months.
Extend toward American investors with a stronger launch narrative, targeted reach, and lead capture.
To give Super Copper a sustained, credible presence in front of resource investors, and to turn that attention into a measurable audience the company owns.
A twelve-month sequence: foundations first, then awareness at a steady cadence, with lead generation running once the story is in market.
A complete funnel — from earned-and-paid awareness to qualified lead capture to always-on production infrastructure.
Earned and paid placements across BNN Bloomberg, Benzinga, Kitco, and 200+ premium investor newsletters — putting Super Copper's story in front of the right audience.
A conversion engine that turns earned attention into validated investor opt-ins — message, landing page, and geo-fenced acquisition working in lockstep.
Owned-forever production assets plus always-on placements across BNN Bloomberg and LinkedIn — the foundation that keeps Super Copper visible between campaigns.
* Expected views are based on average results for Market One campaigns. Results may be reduced in certain sectors or with increased targeting.
Market One Minute interview will be hosted on BNN Bloomberg Investment Trends Section off the Investing section as both a video article and in the native video player
Market One Minute interview will be posted and promoted across BNN Bloomberg and Market One's social channels. Ads will be created to increase reach on YouTube & Facebook. Headlines will be A/B tested for spend effectiveness. Ads will be distributed to a targeted audience using behavioural segmentation geared towards individuals with interest in your business sector.
A short, company-focused clip delivered as an MP4 for social sharing and published to Market One's YouTube channel. Images and footage are supplied by you; we handle production and distribution.
Online on Benzinga in the sponsored content section of the home page. Article will be tagged to go into the news waterfall of related market sectors — company alerts, quotes, and reports page on Benzinga.
Online on Kitco Investment Trends Section off the home page.
Posted across Market One's social channels. Ads will be created to increase reach. Headlines will be A/B tested for spend effectiveness. Ads will be distributed to a targeted audience using behavioural segmentation geared towards individuals with interest in your business sector.
A short video clip with focus on showing the client's company officers as thought leaders in their industry, provided as an MP4 file for sharing on social media channels.
A video article is created and hosted on BNN Bloomberg's Investment Trends Section off the Investing section, with the video embedded.
Posted on Market One's YouTube, Facebook, X, and LinkedIn channels. Ads are created to increase reach on Facebook with A/B tested headlines for spend effectiveness, distributed to targeted audiences using behavioural segmentation geared towards individuals with interest in the client's business sector.
Video Analytics Report provided after publication.
The Street Sheet is published multiple times per week to a subscriber base of predominantly self-directed retail investors actively managing their own portfolios, alongside institutional money managers and professional investors, skewing toward higher household incomes and advanced education.
The advertisement features logo placement at the top of the newsletter, with ad copy integrated directly into the main content and call-to-action links designed to maximize engagement. Market One provides a performance report following the campaign, tracking engagement metrics and audience response.
Market One proposes a multi-channel investor-acquisition strategy combining 200+ financial newsletters, native advertising, targeted SMS, and direct placements. The specific platforms and campaign approach are customized to the client's business objectives, with Market One's Chief Operating Officer consulting with the client prior to launch to finalize platform selection and campaign mechanics.
Option 1: Native Investor Distribution — Extend the campaign through native advertising placements, targeted financial newsletters, and SMS marketing to reach engaged investors directly within trusted finance-focused channels. This approach is designed to build credibility, expand awareness, and keep the company's story in front of relevant audiences through repeated, content-led touchpoints.
Option 2: Direct Traffic Advertising — Drive targeted investor traffic through Google, Facebook, and LinkedIn advertising campaigns directed to a dedicated landing page, article, or campaign asset. This approach provides greater control over audience targeting, creative testing, and campaign optimization while bringing interested investors directly to the company's story.
Expand your audience with engaged subscribers genuinely interested in your business.
We partner with a curated network of investor-focused websites to attract high-quality, relevant email leads.
Gain access to premium subscribers who have expressed interest and signed up, ensuring better engagement and long-term value.
500 Leads (Names & Emails)
A company-focused video, delivered as MP4 files for social sharing and published to Market One's YouTube channel. You supply images, footage, and script — with the option to film a company representative in studio or have a voiceover artist record the narration.
FREE of charge service for Leaderboard and Big Box banner ads on Market One's section on BNN Bloomberg.
FREE of charge service publishing major material news on Market One's LinkedIn
The figures below cover the full twelve-month campaign for Super Copper.
A complete side-by-side of what's included in each tier.
| Service | Foundation | Recommended | Accelerator |
|---|---|---|---|
| Awareness | |||
| Market One Minute — BNN Bloomberg | ✓ | ✓ | ✓ |
| 2 BNN Bloomberg Video Articles | ✓ | ✓ | ✓ |
| Benzinga Article | ✓ | ✓ | ✓ |
| Kitco Article | ✓ | ✓ | ✓ |
| 30-Second Commercial — BNN Bloomberg | ✕ | ✕ | ✓ |
| Additional BNN Bloomberg Article | ✕ | ✕ | ✓ |
| BNN Bloomberg Video Article — Thought Leadership | ✕ | ✓ | ✓ |
| Street Sheet Newsletter Sends | ✕ | ✓ | ✓ |
| Custom Distribution Packages | ✕ | ✓ | ✓ |
| Lead Generation | |||
| Investor Email Leads (500 validated) | ✕ | ✓ | ✓ |
| Essentials & Distribution | |||
| Corporate Video | ✕ | ✓ | ✓ |
| Market One Investor Agent (AI engagement) | ✕ | ✕ | ✓ |
| 12-Month Banner Ads & LinkedIn Posts | ✓ | ✓ | ✓ |
| Total Investment | CA$52,500 | CA$133,000 | CA$184,500 |
The complete twelve-month campaign — Market One Minute, BNN Bloomberg video and article placements, Benzinga and Kitco editorial, custom distribution, corporate video, email lead generation and Street Sheet sends, with banner and LinkedIn support.
| Service | Pillar | Notes | |
|---|---|---|---|
| Awareness | |||
| Market One Minute — BNN Bloomberg | Awareness | 50,000+ expected views | |
| 2 BNN Bloomberg Video Articles | Awareness | 6,000+ expected views each | |
| 30-Second Commercial — BNN Bloomberg | Awareness Accelerator | 60 paid broadcast spots · 10,000+ views | |
| BNN Bloomberg Video Article — Thought Leadership | Awareness | 6,000+ views | |
| Essentials and Custom Distribution | |||
| Corporate Video | Essentials | Web, social, conference ready | |
| Awareness | |||
| Benzinga Article | Awareness | 5,000+ reads | |
| Kitco Article | Awareness | 3,000+ reads · 2M monthly visitors | |
| Additional BNN Bloomberg Article | Awareness Accelerator | 3,000+ reads · thought-leadership editorial | |
| Street Sheet Newsletter Sends | Distribution | 125,000 subscribers · 44% open rate · 7×/week | |
| Custom Distribution Packages | Distribution | Multi-channel campaign · 9 publisher options (crypto, financial & email placements) | |
| Lead Generation | |||
| Investor Email Leads | Lead Gen | 500 validated leads | |
| Essentials and Custom Distribution | |||
| Market One Investor Agent | Essentials Accelerator | AI-powered shareholder engagement · 12 months | |
| 12-Month Banner Ads and LinkedIn Posts | Essentials | BNN Bloomberg placement | |
| Total Investment — Super Copper Corp Campaign | CA$133,000 | ||
Accept this proposal to lock in current pricing and confirm your onboarding slot. Capacity fills quickly — valid until November 18, 2026.
